Shopify’s thank you page is a valuable opportunity to capture customer feedback while the purchase experience is still fresh.
From attribution questions like “How did you hear about us?” to NPS and product feedback, Shopify post-purchase survey apps can help merchants better understand their customers and connect feedback with purchase data.
In this guide, we’ve compared the top Shopify post-purchase survey apps to help you collect actionable insights, improve the customer journey, and get more value from your thank you page.
| Key takeaways Choose a Shopify post-purchase survey app based on your main goal: attribution, customer research, or post-purchase engagement. Collect feedback on the Thank You page to improve survey response rates while the purchase experience is still fresh. Keep post-purchase surveys short and focused to get more completed responses and better customer response. Compare pricing, integrations, and customization features before choosing the best survey app for your store. Use surveys with upsells, product recommendations, or personalized content to increase value after checkout. |
How we compared these Shopify post-purchase survey apps
We evaluated each app from a merchant’s perspective: looking at setup, survey placement, customization, attribution, integrations, pricing, and best-fit use case. This approach helps you compare each app based on practical business needs.
| Evaluation Criteria | What we looked for? |
| Survey placement | Can merchants collect feedback on the thank you page, order status page, email, or other touchpoints? |
| Setup effort | Can a non-technical Shopify merchant launch it quickly? |
| Survey flexibility | Question types, branching logic, branding, targeting, and customization options. |
| Attribution features | Can responses be tied back to orders, channels, customer profiles, revenue, or AOV? |
| Integrations | Compatibility with Shopify, Klaviyo, Shopify Flow, Google Sheets, GA4, Meta, and other marketing tools. |
| Pricing model | Free plans, fixed pricing, response-based pricing, and scalability as your store grows. |
| Best-fit use case | Which type of Shopify merchant will benefit the most? |
What to look for in a Shopify post-purchase survey app
Look out for these main things in a Shopify post-purchase survey app to build a better customer experience:
- Native Shopify integration: Choose an app built for Shopify’s checkout extensibility so it integrates seamlessly with the thank you and order status pages without affecting performance.
- Survey flexibility: Look for support for multiple question types, conditional logic, branding, and targeting to create personalized surveys without overwhelming customers.
- Attribution & order insights: The app should connect survey responses to Shopify order data, helping you understand acquisition channels, customer behavior, and purchase trends.
- Thank You page customization: Check whether you can customize the page layout, sections, and widgets around your survey to create a branded post-purchase experience.
- Content blocks: Look for flexible content blocks for adding text, images, videos, product information, or other helpful content after checkout.
- Upsells & product recommendations: If increasing post-purchase revenue is a goal, choose an app that lets you show relevant products or upsell offers alongside your survey.
- Personalization: Look for targeting options that let you tailor surveys, content, or offers based on customer or order details.
- Integrations with your marketing stack: Ensure it syncs with tools like Klaviyo, Shopify Flow, Google Sheets, GA4, Meta, or other platforms you already use for marketing and reporting.
- AI-powered response analysis: If you collect open-ended feedback, AI-driven categorization and summaries can help you identify common themes without manually reviewing every response.
- Scalable pricing: Compare pricing models carefully. Choose an app with transparent pricing that fits your order volume and can scale as your business grows.
Quick comparison
| App | Best for | Starting price | Standout feature | Ideal merchant |
| Zigpoll | Advanced customer insights | Free (100 responses/mo); paid from $39/mo | Weekly AI-powered survey insight | Merchants wanting ongoing research beyond a single attribution question |
| Grapevine | Marketing attribution surveys | $25/mo flat, unlimited responses | Unlimited responses at one fixed price | High-order-volume stores wanting predictable cost |
| Fairing | Customer research & growing brands | Free (up to 100 orders); paid from $15/mo | LTV analysis tied to survey responses | Growing brands wanting attribution linked to revenue |
| KNO | Post-purchase attribution | $19/mo (1 survey, unlimited responses) | Survey-triggered Shopify Flow automations | Merchants wanting answers to drive tagging, alerts, and workflows |
| Thankify | Smooth post-purchase experiences | $14/mo (up to 500 responses) | Surveys combined with upsells and content on the thank you page | Merchants wanting surveys, upsells, recommendations, and engagement elements in one place |
Note: Pricing, integrations, and features can change over time. Always verify the latest information on the Shopify App Store before making your final decision.
Top Shopify post-purchase survey apps
Every Shopify survey app takes a different approach to post-purchase feedback, from attribution and customer research to broader engagement features. We’ve compared the top options based on features, pricing, integrations, quick setup, fast loading, and best-fit use cases.
1. Zigpoll – Best for advanced customer insights
Best for: Merchants who want deep, customizable surveys with AI-driven analysis rather than a single quick attribution question.
Starting price: Free plan with 100 responses per month. Paid plans start at $39 per month for 500 responses.
Ideal when: You want conditional logic, multilingual surveys, abandoned checkout campaigns, and zero-party data collection alongside standard post-purchase attribution.
May not be ideal when: You only need a single lightweight “how did you hear about us” question or a complete post-purchase experience with upsells and engagement widgets in the same app.
Key features:
- Post-purchase, pre-purchase, NPS, on-site, email, and SMS surveys
- Conditional logic and multi-page survey builder
- AI-powered survey analytics with weekly insights and automated reports
- Compatible with Shopify’s order status and thank you page checkout extensions
- Multilingual survey support
Integrations: Shopify Flow, Klaviyo, Mailchimp, ActiveCampaign, Gorgias, Google Analytics.
Pros:
- Highly customizable surveys with advanced logic
- Supports thank you page, order status page, website, email, and SMS surveys
- Strong integrations and zero-party data capabilities
Cons:
- Pricing scales based on monthly responses
- Can be more feature-rich than needed for basic attribution surveys
- Broader post-purchase engagement features like upsells require additional apps
Our take: Best suited for merchants who want customizable surveys and AI-powered insights as an ongoing customer research tool. The tradeoff is that its broader feature set and response-based pricing may be more than smaller stores need.
2. Grapevine – Best for marketing attribution surveys
Best for: Merchants who want unlimited survey responses at a fixed monthly price without worrying about response limits.
Starting price: $25/month with a 14-day free trial.
Ideal when: You run a high-volume Shopify store and want unlimited post-purchase, attribution, NPS, CSAT, or on-site surveys with predictable pricing.
May not be ideal when: You need a free plan, advanced AI-powered survey analysis, or highly complex survey logic.
Key features:
- Unlimited post-purchase, on-site, email, and Shopify POS surveys
- Attribution, NPS, CSAT, open-text, and multiple-choice survey types
- Marketing attribution linked to customer acquisition channels
- Supports seven languages
- Compatible with Shopify thank you page, order status page, and Shopify POS
Integrations: Shopify Flow, Klaviyo, Google Analytics, Google Sheets, Shopify Customer Accounts, and Shopify POS.
Pros:
- Unlimited survey responses on every paid plan
- Fixed monthly pricing makes costs predictable
- Strong attribution reporting for marketing teams
Cons:
- No free plan, only a 14-day trial
- Less AI-driven analysis than some competitors
- Fewer advanced survey customization options than enterprise-focused tools
Our take: Best suited for merchants who prioritize simple attribution surveys and predictable pricing as their response volume grows. The tradeoff is fewer advanced AI and enterprise-level research capabilities than some competitors.
| Pro tip: Curious to know which upsell strategy is best for your store? Read our pre-purchase vs. post-purchase upsell guide to see which approach may work best for your customer journey. |
3. Fairing – Best for customer research & growing brands
Best for: Merchants who want Shopify Plus-certified attribution surveys with LTV analysis and AI-powered customer insights.
Starting price: Free plan for up to 100 orders. Paid plans start at $15/month for up to 200 orders and scale based on monthly order volume.
Ideal when: You want to connect survey responses with revenue, customer lifetime value (LTV), and order data to better understand which acquisition channels drive your most valuable customers.
May not be ideal when: You process a high volume of orders and prefer predictable flat-rate pricing over order-based plans.
Key features:
- Post-purchase and NPS surveys on Shopify thank you pages
- AI-generated weekly attribution insights
- LTV and revenue analysis linked to survey responses
- Smart targeting by customer type, products purchased, and location
- API access with 25+ integrations
Integrations: Klaviyo, Shopify Flow, Google Analytics, Google Sheets, Meta, Elevar, Triple Whale, Shopify POS, and more.
Pros:
- Free plan available for smaller Shopify stores
- Strong attribution reporting tied to LTV and revenue
- Shopify Plus certified with extensive integrations
Cons:
- Pricing increases as monthly order volume grows
- Advanced analytics may be more than smaller stores require
- Flat-rate pricing isn’t available for larger merchants
Our take: Best suited for growing and data-driven brands that want to connect survey responses with revenue and LTV to evaluate acquisition channels. The tradeoff is that pricing scales with order volume, which can become more expensive as your store grows.
4. KNO – Best for post-purchase attribution
Best for: Merchants who want attribution surveys with built-in benchmarking and Shopify Flow automation.
Starting price: $19/month for one survey with up to three questions and unlimited responses. Higher plans start at $119/month, with advanced tiers up to $299/month. Includes a 7-day free trial.
Ideal when: You want to automate workflows based on survey responses, compare results against industry benchmarks, and turn customer feedback into actionable marketing insights.
May not be ideal when: You need multiple surveys or longer questionnaires on a smaller budget, as these features require upgrading beyond the starter plan.
Key features:
- Post-purchase attribution, NPS, CSAT, and product feedback surveys
- Conditional logic with up to 12 question types on higher plans
- Industry benchmarking to compare survey performance
- Shopify Flow automations, order tagging, and Slack alerts
- 30+ pre-built survey templates
Integrations: Shopify Flow, Klaviyo, Google Analytics, TikTok, Triple Whale, Recharge, Peel Insights, and Shopify Customer Accounts.
Pros:
- Unlimited survey responses on every paid plan
- Powerful Shopify Flow automation based on responses
- Built-in benchmarking helps compare performance against peers
Cons:
- Starter plan limited to one survey and three questions
- Significant price jump to unlock advanced features
- Higher tiers may be unnecessary for basic attribution needs
Our take: Best suited for merchants who want to turn survey responses into automated marketing and operational actions through Shopify Flow. The tradeoff is the significant price increase when you need more surveys or questions beyond the starter plan.
5. Thankify – Best for complete post-purchase experiences
Best for: The Thankify app is best for merchants who want to collect customer feedback while turning their Shopify thank you page into a more engaging, revenue-generating experience.
Starting price: $14/month for up to 500 responses. Plans scale to $99/month for unlimited responses. Includes a 7-day free trial.
Ideal when: You want to combine post-purchase surveys with upsells, product recommendations, social links, and branded content using a no-code thank-you page builder.
May not be ideal when: You need advanced survey branching logic, industry benchmarking, or dedicated attribution and LTV analytics.
Key features:
- Post-purchase and customer satisfaction surveys on the Thank You page
- No-code drag-and-drop Thank You page builder
- Product recommendations and upsell widgets
- Rich text, image, video, and social media blocks
- Real-time editing with customizable layouts
Integrations: Shopify checkout extensibility, Shopify customer accounts, and native Shopify integrations.
Pros:
- Combines survey responses, upsells, and engagement widgets in one app
- No-code builder makes customization easy for non-technical merchants
- Predictable tier-based pricing that’s easy to scale
Cons:
- Lacks advanced survey logic and benchmarking found in dedicated survey platforms
- Fewer third-party marketing integrations than attribution-focused tools
- Not designed for deep attribution or LTV analysis
Our take: Best suited for merchants who want to turn the thank you page into a branded post-purchase experience with surveys, upsells, recommendations, and customer engagement elements in one no-code app. The tradeoff is fewer advanced survey analytics and attribution capabilities than dedicated survey platforms.
Which Shopify survey app is right for your goals?
The best Shopify survey app depends on what you want to achieve after checkout. Use the guide below to quickly match your goal with the app that fits best.
Advanced survey customization & zero-party data → Zigpoll
Conditional logic, multi-page builder, and weekly AI-generated insights suit merchants treating surveys as an ongoing research channel rather than a single question.
Simple “how did you hear about us” surveys → Grapevine
Unlimited responses at a flat $25 monthly rate make attribution tracking more affordable at scale.
Enterprise customer research & revenue analytics → Fairing
LTV analysis tied directly to survey data gives growing brands a clear line between acquisition channels and actual revenue impact.
Marketing attribution & acquisition insights → KNO
Survey-triggered Shopify flow automations help automate tagging, alerts, and downstream marketing workflows.
Surveys combined with post-purchase engagement → Thankify
A no-code thank-you page builder pairs survey collections with upsells, social links, and content, suited to merchants who want feedback and post-purchase engagement in one place.
5 ways to get more survey responses
- Ask at the right post-purchase moment: The thank you page lets you ask for feedback immediately after checkout, while the purchase experience is still fresh.
- Keep it short: Focus on a small number of relevant questions to make the survey easier to complete.
- Start with multiple-choice questions: They’re quicker to answer and typically generate higher response rates than open-ended questions.
- Explain the purpose: Let customers know how their feedback will improve future products or shopping experiences.
- Review and optimize regularly: Review response patterns and remove questions that customers frequently skip or that do not provide useful insights.
Final recommendation
No single Shopify post-purchase survey app is the right choice for every merchant. The best option depends on whether you need attribution, customer research, advanced survey customization, or broader post-purchase engagement. Start with the questions that matter most to your business, review the insights you collect, and refine your survey over time.
Want to improve your Shopify Thank You page and collect feedback without coding? Get started with Thankify.
FAQs
1. Should I collect feedback on the thank you page or by email?
Most Shopify post-purchase survey apps support all Shopify plans, though some advanced checkout features may have plan-specific requirements.
2. What’s a good response rate for post-purchase surveys?
Response rates vary by store and survey type, but keeping surveys short and displaying them right after checkout generally leads to better participation.
3. How many questions should a post-purchase survey include?
Aim for one or two key questions to maximize completion rates while collecting actionable insights.
4. Do I need Shopify Plus to use post-purchase survey apps?
Not necessarily. App availability and specific post-purchase features can vary by Shopify plan, so check the app’s current requirements before installing.
5. Can I collect customer feedback and show product recommendations on the same thank you page?
Yes. Apps like Thankify let you combine post-purchase surveys with product recommendations, upsells, and other engagement widgets on the same thank you page.
